The Adidas Yeezy shoe empire has not been on the market for long. But, first given birth as Kanye West’s collaboration with Adidas, it has gone up the charts as one of the most formidable shoe brands in history, made well known by its famous design and handsome market value. So, what makes Yeezy popular? Boost technology Recently released designs starting from the Y3 series back in 2013, Adidas Yeezy incorporates the boost technology to the sneakers. The release of this technology, made from the combined ideas of the Adidas Innovation Team and German chemists, has created massive attention ...Read more

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